The ChargeCast solution is a remotely managed, signage and advertising supported offering that includes electric vehicle chargers and charger station management software, with digital signage and advertising options.
EV Range says ChargeCast will help remove the intricacies of integrating and managing chargers equipped with advertising displays. This has the potential of opening up entirely new opportunities for hotels, restaurants, malls and charging destinations to further monetise, or run marketing campaigns at their EV charging stations.
"EV Range was born out of the complexities associated with remotely managing, monitoring and monetising electric vehicle chargers," said Carl Pancutt, CEO of EV Range. “Working with LG, LSI and Broadsign is a natural extension of bringing an exceptional engagement and experience to both electric vehicle charger owners and the drivers that use them."
Pointing out that EV charging infrastructure remains a key hurdle to EV adoption, Chadi Borghol, Broadsign’s director of sales, welcomed working with EV Range, LG, and LSI on a solution that makes charging stations with ad displays simpler to deploy, operate, and monetise. "The new ChargeCast technology will help increase the available inventory of chargers in North America and beyond to meet growing demand,” said Borghol. “At the same time, it will broaden advertiser access to the highly sought-after EV owner audience and help existing and emerging EV networks better monetise."
