Chief marketing officer Kelly Owen Grover commented on the move: "Although we have always operated as a cohesive team, this brand unification enables us to tell the Lynkwell story more clearly than ever before.
"As we reintroduce ourselves with this fresh new identity, we are giving our products a fresh look as well."
The company's mobile app, Livingston Charge Port, has officially rebranded as ViaLynk by Lynkwell.
The transition of the branding elements on the mobile app and charge management software products to ViaLynk occurred on August 20.
The changes only impact branding elements; the Lynkwell network and all associated functionality across all products will remain intact. Users of any Lynkwell product will continue to have seamless access.
The new brand elements went live on August 20 for drivers using the Livingston Charge Port mobile app. The app icon, name, and branding will change, but the app itself has retained all functionality and data.
No action is required by any Lynkwell customers, whether they be businesses or drivers. They will be able to access and use all products without disruption.
"For years, Lynkwell has been providing comprehensive e-mobility solutions across the entire value chain," said Owen Grover. "Having all elements of the company represented by a singular brand allows to tell our complete, compelling, and bold story in new ways…and this is just the beginning."
