In addition to 3D features, the company says it offers a set of dynamic creative options. These include real-time weather triggers, allowing brands to serve advertisements based on the weather; mobile retargeting, enabling brands to reconnect with consumers after they’ve seen an ad on a Volta screen; and QR code activations, redirecting consumers to a brand’s website.
Volta says its media network delivers more than one billion monthly impressions across 39 designated marketing areas (DMAs) — including top-ranked DMAs such as Los Angeles, Chicago, Dallas-Ft. Worth, San Francisco, Washington DC, and New York — and is distinct due to its integration into EV charging stations and its premium placement directly along the path to purchase.
The company’s chargers are located directly in front of popular retailers and commercial centres, such as Walgreens, Albertsons, Giant Food, Stop & Shop, and Tanger Outlets, allowing advertisers to reach audiences as they finalise their shopping lists before entering a store.
The Volta Media Network is embedded into the company's global network of EV chargers. It says this offers brands an authentic way to connect marketing campaigns with true environmental impact by supporting transportation electrification.
To date, Volta says that it has provided more than 150 million emission-free miles and avoided over 35,000 tons of CO2 emissions that would have otherwise been created by gas-powered vehicles. The company’s US network of EV chargers and media screens are backed by renewable energy.
