This ambitious program was initiated through Electrada's program partnership with Holman, a global automotive services organisation.

Marking a significant milestone in Red Bull's comprehensive sustainability efforts, the initiative commences the electrification of its distribution fleet across multiple California sites.

The collaboration between Electrada and Holman leverages the partners' holistic electrification solution, delivered through Electrada's performance-contracted 360 Charging-as-a-Service (360 CaaS) complete electric fuel solution, significantly streamlining an organisation's path to scale fleet electrification programs.

Together, Holman and Electrada offer fleet operators a comprehensive fleet management and electrification solution – vehicle plus charging infrastructure – with the latter fully capitalised and performance-contracted to allow organisations to transition to EVs with the least risk. This approach to fleet electrification provides a predictably priced contract that eliminates the significant upfront capital investment and mitigates long-term energy cost risks that often prevent organisations from adopting a robust EV program beyond the pilot stage.