The company will start its sales drive with the launch of its EV Home Charger range in Europe. This development is based on the company's experience and technical innovation already established in the Korean market.
Humax's EV Home Charger will be launched under the brand name Humax Ecord. This product is a smart, next-generation charger designed for easy charging at home. Through Humax's self-developed, user-friendly mobile app, car owners can choose between scheduled charging time and manual options. The app can also monitor charging conditions and upgrade software through OTA.
In the UK market, customers will be able to benefit from smart energy efficiencies, such as random delay and off-peak charging, as required by the UK Government. The Humax chargers will also provide solar charging and load balancing functions, using solar energy in the home to charge electric vehicles.
Humax will provide safe and convenient installation services to customers by partnering with skilled installers. Based on its brand awareness in the set-top box market in Europe, Humax UK will begin by offering its EV charging services via its own dedicated website. At the same time, Humax in Germany will enter the market through partnerships with local sales and distribution networks.
In addition to supplying EV home chargers in Europe, Humax plans to enter the EV Commercial Charger market on a pan-European level, based on its CPO experience in Korea.
"As the global electric vehicle charger installation market grows, Humax will use its own technology and global overseas sales network to build new business growth in the charger market, based on its recognition as the leading brand in the global STB market," said Jeff Kim, president of Humax.