That’s according to the JD Power 2024 US Electric Vehicle Experience (EVX) Home Charging Study. Overall satisfaction scores among owners in all three home charging segments increase year over year, led by Level 1 portable chargers (+20 points on a 1,000-point scale); Level 2 permanently mounted home chargers (+4); and Level 2 portable charging stations (+2).
“In contrast to public charging, home charging is the ultimate convenience for owners to charge their EV,” said Brent Gruber, executive director of the EV practice at JD Power. “Home charging is the most satisfying aspect of owning an EV, which is why all parties in the EV ecosystem need to take the necessary steps to ensure that residential charging is available for current and potential EV owners alike. Incentives and programs are also available to offset the cost of charger installations, upgrades and management of ongoing charging costs, but too few EV shoppers are taking advantage of these offerings. The industry needs to do a much better job with consumer education and awareness, and dealers are certainly in the best position to fill that role at a local level.”
Although satisfaction with Level 1 portable chargers has improved 20 points this year, the gap between it and Level 2 permanently mounted charging stations is still significant (581 vs. 744, respectively). In comparison, overall satisfaction with Level 2 portable chargers is 735. Combined, Level 2 portable and Level 2 permanently mounted charging stations are utilized by 84% of all EV owners who charge their vehicle at home.
Charging speed is the most substantial differentiating factor of owner satisfaction between Level 1 and Level 2 chargers. Level 1 portable chargers have the lowest satisfaction for charging speed (325), while satisfaction increases to 649 for Level 2 portable chargers and 682 for Level 2 permanently mounted chargers.
Nearly half (49%) of EV owners say they are unaware of the programs offered by their electric utility and 18% say their electric utility does not offer any programs. Educating owners on local utility programs is in the interest of both automakers and home charger manufacturers. For example, among Level 2 charger owners who use financial incentives for installation, satisfaction is notably higher for cost of charging (+18 points) and fairness of retail price (+15) than among those who do not use incentives.
While the study examines the home charging experience of EV owners across all three charger segments, only the Level 2 permanently mounted charging station segment is award eligible this year.
Tesla ranks highest among Level 2 permanently mounted charging stations for a fourth consecutive year, with a score of 790. Emporia (764) ranks second and Grizzl-E (761) ranks third.
The US Electric Vehicle Experience (EVX) Home Charging Study, now in its fourth year, is driven by a collaboration with PlugShare, a leading EV driver app maker and research firm. This study sets the standard for benchmarking satisfaction with the critical attributes that affect the total or overall EV home charging experience for both battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs).
Satisfaction is measured across eight factors: fairness of retail price; cord length; size of charger; ease of winding/storing cable; cost of charging; charging speed; ease of use; and reliability. These factors provide a comprehensive assessment of the owner experience and charger performance. Respondents include 15,617 owners of 2018-2024 model year BEVs and PHEVs. The study was fielded from December 2023 through February 2024.
