The company says it will set a new standard in EV charging with a premium, customer-centric experience. Focused on fast, smart, and reliable charging, each Rove will host 40 ultra-fast, direct-current fast chargers (DCFC), capable of reaching speeds up to 350 kW – making a full charge possible in as little as 15 minutes.
Rove says that, unlike other stations, it will offer a full-service experience that includes onsite amenities. Centres will feature a market with all-natural and organic meals and grocery options, car wash, pristine restrooms, free Wi-Fi, lounge, and patio.
“Fast. Safe. Reliable. These are all things EV charging should be but isn’t. We plan to change that,” said Rove CEO and long-time EV owner Nathan McDonnell. “Our goal is to raise the bar by providing fast charging, clean amenities, and onsite support.”
Committed to environmental sustainability, Rove’s full-service charging centres are designed to enable the use of renewable energy. By integrating onsite solar panels and battery storage, sites will supplement the use of electricity from the grid during peak times and support more sustainable energy use.
“Nathan and his team have re-imagined the electric vehicle charging experience,” said Mark Longstreth, partner at Newlight Partners, a private investment firm that made an initial investment in Rove in 2021. “We are proud to support Rove’s continued momentum to expand charging access and accelerate the transition of our vehicle fleet to clean and renewable energy.”
Rove plans to open 20 locations by 2026, starting with centres in Corona, Santa Ana, and Costa Mesa, California.